GoodAI
GoodAI builds AI-powered products for human flourishing. Our focus is on areas where AI can make a genuine difference to people's lives — wellbeing, sustainability, and the everyday challenges that matter most but receive the least attention from technology.
We don't build AI for its own sake. We start with a real problem, ground the solution in evidence, and let AI deliver it at the moment it's actually useful.
SoulFed
Our first product. An emotional wellbeing companion for people who reach for food, cigarettes, or alcohol when something deeper is unmet. SoulFed meets you at the moment of impulse, helps you understand what's actually driving it, and guides you toward what you genuinely need. Warm, non-judgmental, grounded in mindfulness research.
Yi Goodman is a quantitative analyst turned founder, based in London. With a background in financial modelling and a long-standing interest in health and behavioural science, she brings analytical rigour to the question of how people actually change. She is the primary designer and developer of the SoulFed framework, and the product's first user.
Steve Goodman is an AI engineering leader with deep experience taking machine learning systems from proof-of-concept to production. He has led data science teams at scale, built generative AI applications for enterprise clients, and most recently led AI governance and enablement at a major financial institution. He holds an MBA from Henley Business School. At GoodAI, Steve leads the technical and AI strategy.